our customers say
There's no corporation behind us – which is why your honest feedback matters. It helps us and other customers. Even a few words go a long way.
Apparel with Attitude
Asymmetric cut – not by accident, by attitude. Symmetry is predictable. Predictability is exactly what cameras love. Our sweater breaks the pattern on two levels: in the cut and in the print. What reads as design to you, reads as a face to the algorithm.
Because privacy takes more than hardware – it takes people keeping a critical eye on the systems behind it – 5% of every sale goes to AlgorithmWatch.
Photos by Chiara Toki / Models Nila Shevchenko and Kevin Sparker / Hair and Make Up Nanna Macera
material and quality
96% brushed cotton, 4% elastane – full freedom of movement. Every piece is cut and sewn by hand at a small atelier in Poland – one at a time, in small batches. The 310 g/m² heavyweight fabric feels as good as it drapes – and the asymmetric oversized cut makes relaxed look intentional.
clever print
let's confuse the algorithm
The print is crafted to mimic the patterns facial recognition systems look for – like spacing, contrast, and pixel structure. To the machine eye, it's face after face after face. To you? Just a dope design with a message.
FAQ
Wash your statement tee at a maximum of 30°C and without bleach. Do not tumble dry, and iron it on the lowest setting and inside out.
This will help the fabric and print last as long as possible.
The FACEPTION Reloaded pattern is digitally printed straight onto the fabric – each panel cut individually. A labor-intensive process, but worth it: the print stays exactly where it belongs.
Can the print protect me from facial recognition?
The pattern is designed to confuse automated facial recognition algorithms in the initial phase of the detection process by flooding the system with extra "false" faces (False Positives). It does not offer 100% protection, and the effect varies depending on the specific system, lighting, and distance.
Does the pattern make me invisible?
No. Your face remains visible to both humans and cameras. The pattern only complicates automated identification by AI systems. If you want to be hardly identified by automatic systems, you would need to add physical coverage (e.g., a hood or a scarf pulled up). This combination makes both biometric analysis and visual identification significantly harder.
Which systems have you tested?
We do not have access to proprietary systems like Palantir or government-grade software, so we cannot test against them. Our testing is based on open-source solutions like OpenCV Face Cascade and common recognition frameworks. This means: Effectiveness against commercial or state-level systems is not guaranteed.
How many "fake" faces does the AI detect?
It varies depending on the algorithm and image quality. In our tests, the system often detects beside your own faces, several additional face boxes around the print. The goal isn't to "stop" the AI, but to overload it with data so that accurate identification becomes difficult.
Is the pattern effective forever?
No. Facial recognition algorithms evolve rapidly. A pattern that works today might be bypassed tomorrow. We regularly update our designs, but we cannot guarantee long-term effectiveness.
orders and shipping
To ensure that you can hold your new privacy product in your hands as quickly as possible, we ship our in-stock products within 1 to 3 working days.
For deliveries abroad, it may take 10 days or longer.
You have the following payment options:
Prepayment by bank transfer
Payment by credit card
Payment by invoice (via Klarna)
Payment via Google Pay
Payment via Apple Pay
Shopify Payments
Via PayPal:
Payment via PayPal
Payment by credit card
Payment by SEPA direct debit
Payment via “Pay later”
Shipping is calculated by weight in the checkout.
Domestic shipping (Germany):
Shipping within Germany is free.
Deliveries abroad:
We calculate the shipping costs abroad according to shipping weight:
USA
DHL Shipping with Tracking single Item $35.00
European Union (Österreich, Belgien, Tschechien, Dänemark, Frankreich, Luxemburg, Niederlande, Polen, Monaco)
DHL Shipping with Tracking single Item €7.50
DHL Shipping with Tracking two Items €8.50
DHL Shipping with Tracking multiple Items €16.50
European Union 2 (Ungarn, Italien, Slowakei, Slowenien, Spanien, Schweden, Vereinigtes Königreich, Andorra, San Marino, Vatikanstadt)
DHL Shipping with Tracking single Item €7.90
DHL Shipping with Tracking two Items €9.50
DHL Shipping with Tracking multiple Items €16.50
European Union 3 (Bulgarien, Kroatien, Zypern, Estland, Finnland, Griechenland, Irland, Lettland, Litauen, Malta, Portugal, Rumänien)
DHL Shipping with Tracking single Item €8.50
DHL Shipping with Tracking two Items €10.50
DHL Shipping with Tracking multiple Items €16.90
Non European Union 1 (Liechtenstein, Schweiz)
DHL Shipping with Tracking single Item €9.50
DHL Shipping with Tracking two Items €10.90
DHL Shipping with Tracking multiple Items €21.50
Non European Union 3 (Island, Norwegen, Albanien, Bosnien und Herzegowina, Färöer, Montenegro, Nordmazedonien, Republik Moldau, Serbien, Ukraine, Grönland)
DHL Shipping with Tracking single Item €10.50
DHL Shipping with Tracking two Items €12.90
DHL Shipping with Tracking multiple Items €17.50
Non European Union 4 (Ägypten, Algerien, Libyen, Marokko, Tunesien, Georgien, Israel, Libanon, Türkei)
DHL Shipping with Tracking single Item €9.50
DHL Shipping with Tracking two Items €11.50
DHL Shipping with Tracking multiple Items €22.50
Non European Union 5 (Kanada, China, Japan,Mexiko, Singapur, Südkorea, Afghanistan, Armenien, Aserbaidschan, Bahrain, Bangladesch, Bhutan, Brunei Darussalam, Indien, Indonesien, Irak, Jordanien, Kambodscha, Kasachstan, Katar, Kirgisistan, Kuwait, Laos, Malaysia, Malediven, Mongolei, Nepal, Oman, Pakistan, Philippinen, Saudi-Arabien, Sri Lanka, Tadschikistan, Taiwan, Thailand, Turkmenistan, Usbekistan, Vereinigte Arabische Emirate, Vietnam, Papua-Neuguinea)
DHL Shipping with Tracking single Item €12.50
DHL Shipping with Tracking two Items €16.50
DHL Shipping with Tracking multiple Items €26.50
The rest of the world
DHL Shipping with Tracking single Item €13.50
DHL Shipping with Tracking two Items €17.90
DHL Shipping with Tracking multiple Items €26.50
we ship worldwide.
Information according to gpsr
URBANPRIVACY - Nicole Scheller und Daniel Preuß GbR
Haferkornstraße 15
Haus 4
04129 Leipzig
Germany
mail@urban-privacy.com
type numbers
white version: APP-HDIE01-WHITE
black version: APP-HDIE01-BLACK
Why we are your new favorite brand
a benefit for you and your privacy
DESIGNED WITH PRIVACY IN MIND
From our products to our decisions, we strive to act consciously, question norms, and handle your data with care.
handled with care
Every order is something very special for us. And we want to show you that. With packaging that involves the same passion as the products.
free shipping within Germany
Your order will leave our studio safely and carefully packaged within 1-3 working days. Shipping is free of charge within Germany.
we are the URBAN PRIVACY team
Hey and welcome
We are Nicole and Daniel, the creators behind URBAN PRIVACY. We've been passionate about privacy and digital freedom since 2017.
We are committed to protecting your digital self with designs that you really want to wear. Despite initial doubts, we stuck to our plan tirelessly and refused to be dissuaded.
Apparently rightly so: design prize nominations and awards, two grants and a successful crowdfunding campaign followed. And the fact that we can stand here today makes us proud and happy.
But this is just the beginning. Let's take the path to more self-determination together.
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