Hey
We are Nicole and Daniel. We believe in the importance of privacy. Nicole is a fashion designer and the creative force behind our ideas. Daniel is an engineer and product designer. Nicole has a keen sense of aesthetics, while Daniel has an eye for detail. Nicole relentlessly pursues the vision, and Daniel brings calm to the chaos with his practical approach. He has a knack for organization, and she excels in marketing.
What unites us are similar moral values and the conviction that, even in our digitized world, privacy should never be a matter of compromise.
our mission
in privacy we trust
For us, digital privacy is not an either-or question. We work with all our might to address it. How? With clothing that gives you control over your personal data. All without having to forgo the benefits of our digital age. With us, you can simply wear your privacy.
Statement – for a shared message
The only person who should determine your privacy is you. Our goal is to help you achieve that. And fashion is the perfect means to do so. It combines identity, conviction, statement, function, and privacy all in one. Essentially, it's everything needed to raise awareness about this issue and be part of the solution.
Autonomy – you have the choice
Self-determination is essential for a healthy democratic society. We support this. Because only when you feel unobserved and uncontrolled can you truly think and act freely. Every individual is a cornerstone of democracy - and the more stable we are, the better for all of us.
quality that lasts
To ensure you can enjoy your regained privacy for as long as possible, fair and sustainable production, as well as carefully selected materials, are of great importance to us. That’s why we have chosen to collaborate with small, regional manufacturers from Germany and the EU.
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our story
2017 to today
2017 – Four years after Edward Snowden opened the eyes of the whole world, Nicole wondered why there were still no wearable solutions for protecting personal identity.
This small question was the spark. Much time has passed since then - and what started as a thesis has evolved into a fashion label. What Nicole began alone under the name IP/PRIVACY has now grown into a two-person team. URBAN PRIVACY was born.
Today, two startup grants and nearly 6 years later, we know that we are far from the finish line. But it's a very good start—with a truly motivated team!
from draft to design
we get our hands dirty
We put a lot of heart and passion into developing our products. Each prototype goes through several iterations until it’s perfect - both in terms of function and form.
We make no compromises. We want the complete privacy package, with style, statement, and function. And it doesn't go unnoticed: Our design was nominated for the Saxony State Prize for Design in 2018 and for make me! 2021, which we are still thrilled about.
Our goal is to offer you something that not only works well but also stands out with a unique design language. From the first sketch to the final product. In the end, we want one thing: to highlight your privacy.
Our Concepts
whats in the works?
FACEPTION
Can privacy look prime? Can anonymity draw attention? With FACEPTION they sure can!
